FROM TRADE CHAOS TO AUTOMATED CLARITY

Automating crypto trading

for everyday users

Automating crypto trading

for everyday users

Automating crypto trading for everyday users

We helped a fintech startup build a powerful trading and automation platform, integrated with major exchanges, fully customizable, and designed for simplicity, speed, and scalability.

FROM TRADE CHAOS TO AUTOMATED CLARITY

SERVICES PROVIDED

What we built

What we built

What we built

SaaS platform architecture and development

SaaS platform architecture and development

Crypto exchange integration

(Binance & MEXC APIs)

Crypto exchange integration (Binance & MEXC APIs)

Crypto exchange integration

(Binance & MEXC APIs)

Custom bot creation, cloning,

and scheduling system

Custom bot creation, cloning, and scheduling system

Integrated workflows for offers,

dealer communication, and contracts

Performance-based invoicing engine

Continuous support and evolution of the platformas business needs shifted

Discord and email notification system

Continuous support and evolution of the platformas business needs shifted

Affiliate and referral tracking

Continuous support and evolution of the platformas business needs shifted

Contest leaderboard and

gamification mechanics

Contest leaderboard and gamification mechanics

Continuous support and evolution of the platformas business needs shifted

Subscription-tiered access and feature control

Continuous support and evolution of the platformas business needs shifted

THE OVERVIEW

Client

Our client is a Germany-based fintech startup with a mission to make crypto trading accessible for everyone. Their vision was to empower non-technical users to run bots, automate strategies, and monitor trading performance—all without writing a single line of code. The platform needed to connect seamlessly with major exchanges like Binance and MEXC, while offering advanced features for serious traders and affiliate promoters alike.

Tech stack and tooling

.NET API Services

Backend

Backend

React

Frontend

Frontend

SQL Server

Database

Database

Binance, MEXC, Discord Webhook, SMTP

APIs

APIs

Stripe (Subscription Management)

Payments

Payments

Docker

Infrastructure

Infrastructure

GitHub Actions (CI/CD)

DevOps

DevOps

Project length

The project spanned 12 months, starting with rapid MVP development and evolving into a fully-featured crypto automation platform. We worked in agile sprints to roll out core functionality, integrations, and tiered access layers—while continuously incorporating user feedback. After the initial launch, we continued with iterative upgrades, UX enhancements, and new automation features to support scale and user growth.

Industry

Fintech

Fintech

Crypto

Crypto

Web3

Web3

SaaS

SaaS

THE TEAM

A small, focused team

with crypto expertise

A small, focused team

with crypto expertise

A small, focused team

with crypto expertise

This team collaborated closely with the startup’s leadership to iterate quickly and deliver results across fast-changing requirements. From MVP to live production, we ensured the system remained scalable, compliant, and trader-friendly.

ROLE

CONTRIBUTION

Technical Lead & Backend Developer

Led the architecture and exchange integration

Frontend Developer (React)

Built responsive dashboard and bot interfaces

UI/UX Designer

Crafted a user-friendly experience across workflows

QA Tester

Validated performance and live trade behavior

Client Product Owner

Defined product roadmap and trading logic

THE CHALLENGE

Real trades, real users,

real complexity

Real trades, real users,

real complexity

Real trades, real users,

real complexity

1

Cross-exchange automation

The platform needed to support trading logic across both Binance and MEXC, each with different API behaviors and limitations.

2

Live trade safety & error handling

Live trade safety & error handling

Crypto trading is real-time and sensitive to API delays or failures. We had to build reliable fallbacks, logging, and rollback mechanisms for user safety.

3

Customizable bots and strategies

Needed to support dynamic workflows that stay legally compliant

Users wanted full control—clone, edit, schedule, and run bots under specific rules. We needed a modular, intuitive interface and engine.

4

Performance-based billing logic

Invoicing wasn’t static. We implemented a system that calculates billing dynamically, based on bot performance and user success.

5

Gamification and engagement

Helping users without compliance teams—smart support through AI

To boost retention, the platform featured contests, leaderboards, and referral logic—all synchronized with backend rules.

6

Real-time notifications

Helping users without compliance teams—smart support through AI

Using Discord and email, we had to notify users instantly of trade actions, contest updates, or account issues—without overwhelming them.

7

Feature gating by plan

Helping users without compliance teams—smart support through AI

The SaaS model required different permissions based on subscription levels, handled securely via role-based access logic and Stripe integration.

BUILT FOR AUTOMATION, SAFETY, AND GROWTH

Code that thinks

like a trader

Code that thinks like a trader

Code that thinks like a trader

We designed the platform to feel powerful but simple—whether users wanted hands-off automation or fine-grained control over every trade.

Exchange

integration

Exchange integration

Exchange integration

Real-time connection with Binance and MEXC APIs for order placement and balance sync.

Bot engine

Create, clone, schedule, and configure bots based on rules and market triggers.

Discord &

email alerts

Discord & email alerts

Discord & email alerts

Event-driven notifications to keep users updated without checking the dashboard.

Invoicing logic

Built-in billing system that calculates fees based on trade performance.

Contest engine

Gamified bot rankings and leaderboards with automatic score tracking.

Role-based access

Secure gating of features based on subscription plan, enforced at every level.

Admin dashboard

Client-facing tools for managing users, permissions, bots, and reporting.

THE SOLUTION

Powerful automation

wrapped in simplicity

Powerful automation

wrapped in simplicity

Powerful automation wrapped in simplicity

01

Admin Dashboard

Web-based OfficeAnalyzer built with .NET 8

Web-based OfficeAnalyzer built with .NET 8

Modern dashboard that allows any user to automate trading in minutes

02

Strategy/Bot Creation

Responsive UI with DevExpress

Responsive UI with DevExpress

Seamless exchange integration with robust error handling

03

Notifications

Historical data migrated to SQL Server

Historical data migrated to SQL Server

Notification triggers that work on Discord and email

04

Contest

Gamified experience through contests and leaderboard logic

05

Invoicing

Performance-based invoicing and Stripe-powered subscriptions

06

Exchange Integration

Modular backend ready to expand with new exchanges or bot types

THE IMPACT

Better performance.

Easier support.

Happier users.

Better performance.

Easier support.

Happier users.

Better performance.

Easier support.

Happier users.

Launched MVP

in under 6 months

Launched MVP in under 6 months

90%+ bot execution success rate across exchanges

90%+ bot execution success rate across exchanges

Seamless onboarding of early users with positive feedback

Seamless onboarding of early users with positive feedback

Fully automated performance-based billing system

Fully automated performance-based billing system

Zero critical downtime post-deployment

Zero critical downtime post-deployment

Strong user retention driven by gamification and automation

Strong user retention driven by gamification and automation

Launched MVP

in under 6 months

90%+ bot execution success rate across exchanges

Seamless onboarding of early users with positive feedback

Fully automated performance-based billing system

Zero critical downtime post-deployment

Strong user retention driven by gamification and automation

We needed a lot of moving parts to work together—bots, billing, notifications, and trading. Tent Softlab built a system that just works. It’s powerful, stable, and gives us full control of the platform.

We needed a lot of moving parts to work together—bots, billing, notifications, and trading. Tent Softlab built a system that just works. It’s powerful, stable, and gives us full control of the platform.

We needed a lot of moving parts to work together—bots, billing, notifications, and trading. Tent Softlab built a system that just works. It’s powerful, stable, and gives us full control of the platform.

ARE YOU IN?

Let’s build what your

team really needs

Let’s build what your

team really needs

Let’s build what your

team really needs

We specialize in custom platforms for operations-heavy businesses.

We specialize in custom platforms for operations-heavy businesses.

Technology and product studio building future-ready software for growing companies. From architecture to delivery, we make digital systems work smarter.

Tent Softlab SL

Carrer de Marià Cuber, 17

46011 València

Spain

© Tent Softlab 2025. All Rights Reserved

Designed and developed by CoreBridge

Technology and product studio building future-ready software for growing companies. From architecture to delivery, we make digital systems work smarter.

Tent Softlab SL

Carrer de Marià Cuber, 17

46011 València

Spain

© Tent Softlab 2025. All Rights Reserved

Designed and developed by CoreBridge

Technology and product studio building future-ready software for growing companies. From architecture to delivery, we make digital systems work smarter.

Tent Softlab SL

Carrer de Marià Cuber, 17

46011 València

Spain

© Tent Softlab 2025. All Rights Reserved

Designed and developed by CoreBridge